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Company with others in the same market, based on benchmarking . The NPS can even be applied directly to measure the performance of competitors and, thus, obtain valuable data about a certain segment. It makes the brand more human Conducting these types of surveys helps show the customer that you are truly committed to their satisfaction. Furthermore, it shows that behind the brand there is a human group that recognizes that it can make mistakesand that, above all, is willing to correct them. How to calculate the NPS or Net Promoter Malaysia Mobile Number List Score? w what NPS is, so it's time to explain how it can be calculated. In fact, it is a very simple task, which only involves these 3 steps: 1. Take the survey As you already know, the central focus of the survey is for customers to tell you, on a scale of 0 to 10, how likely they are to recommend the products or services your brand offers
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. A few paragraphs ago we placed an example of what this question could be like, however you can give it the structure you want, as long as it follows this same approach. Also, in a complementary way, it is necessary to ensure that those customers who do wish to recommend your products explain their reasons, as well as those who prefer not to do so. 2. Categorize the answers Now, why should customers respond based on a scale of 0 to 10? What happens is that, according to the principles of NPS, clients are divided as follows, taking into account their answers:
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