Choose heating/delivery strategy

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In this case, you generally need to use the platform's content heating tools. Currently, mainstream new media platforms have corresponding content heating tools, such as: Douyin: Juliang Qianchuan, dou+ Little Red Book: Spotlight, French fries Video number: Heating tool (no exclusive name yet) Station B: Take off Kuaishou: Kuaishou Vermicelli Zhihu: Zhi+, Zhixiang Weibo: Weibo Vermicelli However, today’s article does not talk about content heating operations on specific platforms, but introduces general ideas and strategies for content heating. The whole idea


is not complicated, it just takes three steps: select the Afghanistan WhatsApp Number content to be heated/delivered → configure the corresponding heating/delivery strategy for the content → monitor the data and optimize . Each step can be detailed in detail. Step : Choose content to heat/publish If it’s new content, I usually look at the data released within an hour or so, and then compare it with your daily data. This daily data varies depending on the platform, account tonality, account volume and other dimensions. If it is old content, then it depends on the type and quality of the content. Generally,





content with a higher proportion of useful content and better quality will be chosen. For example, the Xiaohongshu spotlight platform can even package historical content into collections for distribution. Step :  With the content in hand, the next step is to reach target users through heating/delivery tools. Although the background of each heating/delivery tool is different, it basically contains six types of elements: delivery keywords, delivery crowds, delivery time, delivery goals, delivery bids, and delivery materials, which together form a set of heating/delivery strategies. Keyword placement :