Typography in Web Design: Basics and Rules

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40 years ago, Microsoft scientists proved that typography plays a decisive role in design: a text formatted according to all the rules will be read to the end with a probability of 90%. And it's not just about the choice of fonts. Everything matters: from the size of individual letters to the distances between lines and individual blocks of text. If earlier typography techniques were used exclusively for the design of printed products - books, magazines, newspapers, advertising brochures and other materials, then in the era of total digitalization everything has changed.

Now in web design, a well-chosen font is no less important than the meaning on page seo service you put into the content. Moreover, high-quality typography increases the impact on users, helping companies earn more. Therefore, simple rules for choosing and combining individual typography elements should be familiar not only to professional designers, but also to those who create a website for their own business. In this article, we will understand the main terms and trends of printing art.




Website typography tasks
The design of the text on the portal is an important part of the design, solving many problems related to the perception of content, ease of reading, visual design of pages. It is not only about the selection of font pairs, but also about line spacing, font size, kerning and other features, which we will definitely dwell on later. In web design, typography is responsible for:

Organizing information. Using different font sizes, styles, and fonts makes the text easier to read, allowing you to quickly scan it and immediately highlight the most important points. Basic typography techniques can easily create a hierarchy of text.
Placement of accents. Draw attention to the most important details using different combinations of colors, sizes, and font styles. Such typography techniques in web design help to focus users' attention on calls to action, feedback forms, menus, and other important elements of the page.
Creating style and atmosphere. Classic font pairs in page design will emphasize the solidity of your company, its reliability and stability. The use of creative fonts, in turn, will create a light, relaxed atmosphere of fun and carelessness, and is suitable for personal blogs, sites for companies working in the entertainment industry and entertainment resources.
Improving perception. The text on all portal pages should be easy to read. To improve the comfort of information perception by users, it is necessary to select the optimal font size, appropriate line spacing and line length.
Adaptability. Typography and layout of the site for the mobile and desktop versions cannot be the same. It is very important to preserve the chosen style of the web resource for all types of browsers and gadgets with different screen diagonals.
Terms and concepts of typography in web design
Typography is a complex art of text design using various font styles, sizes, letter spacing and line spacing. To understand all its nuances, you need to know the basic terms of typography.

Fonts
The basis of typography is the font – a unique way of writing individual letters and symbols. Fonts differ from each other in shape, proportions and distances, and those similar in style are combined into so-called font families.

Companies often create their own font to increase brand recognition and stand out from the competition. A striking example is Yandex Sans, which is vaguely reminiscent of the popular Arial.

Among the font families or individual font families, there are several main groups:

Serif (Times New Roman, Marxiana Antiqua). This option is familiar to anyone who has ever held a book or newspaper in their hands: they are widely used for printed materials. This type of font will give the text a strict, official look.

Sans-serif (Verdana, Arial). This is the best choice for web design, because sans-serif fonts are characterized by the absence of clear contrasts between strokes and a smooth structure. Sans-serif variants are often called sans-serif or grotesque.