Customers love flashy designs

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Compare traffic numbers or sources with competitors' new launches. Step 4: Analyze data and generate insights Analyzing your data helps you uncover the answers to your initial study question and turn those answers into strategies. This process begins with organizing the data. With quantitative data, gather it and centralize it, in a spreadsheet for example. Organize assessments, rankings, yes or no answers, multiple choice question selections, and other data. Once the data is organized, mine the numbers to find averages, ranges, or other important statistics.

For qualitative data, review all data collected Phone Number List and categorize it. For example: concerns, questions, frustrations, strengths, weaknesses, recommendations. Organizing this data will help clarify themes. Once your data is organized, revisit your initial research objectives. Here are some guiding questions: Does the data show trends? Can I find explanations for these trends? What is surprising or interesting about this data? Does the data collected allow me to answer my initial questions?



Does this lead us to other interesting questions? When you notice trends or themes, present them visually. Tools like Miro or Mural can facilitate your brainstorming, allow you to make connections between different phenomena and invite people to participate and interpret the data. Brainstorming presentation To continue with our shoe business, let's say we discovered these 5 insights based on data: Customers love durable running shoes; their favorite shoes last a long time. Customers are willing to pay more for quality running shoes. Customers are less likely to be loyal to a single brand; quality takes precedence over brand. Customers respond better to ads that depict professional runners.