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Accept all cookies Decline Settingsjoin in Us What do we do  » Blog » Strategic marketing, increasingly important thanks to AI Look for Strategic marketing, increasingly important thanks to AI Strategic marketing is focused on long-term planning and can take advantage of the advantages offered by artificial intelligence. November , Digital News Written by Ana Rodilla When defining how to achieve objectives within a company, it is essential to take strategic marketing into account. Furthermore, currently this type of marketing is having greater relevance due to the increasingly common use of artificial intelligence. What is strategic marketing and why is it now going to gain more strength? Strategic marketing is an aspect of marketing focused on the medium and long term that is responsible for carrying out a well-documented and planned strategy, based on the analysis of the needs of the consumer, the company and the environment to create a proposal that differentiates the business.