|
Videos, lyric videos, cover videos, sing-along videos, etc. Music videos that find community and encourage fans to create their own versions of something like this close-up of The Black Keys playing on a vinyl record player. Your Own Website The last thing musicians and labels is mishandling and underutilizing their own websites. In addition to the above issues (lack of content fans want, directing users to other sites, and a poor job of optimizing their content for search) there are several other pitfalls.
Frequently recurring problem. The first is a song preview. Back to my example the band posted moible number data their videos on , , and (to their credit they didn't just use). The same video is embedded on the website. It's full length but if you log onto their discography page you can only listen to a short sample of the song. Really? I'm not making this up. Find it yourself. Even more confusing is how difficult it is to purchase a song or album after trying it out. I can listen and then find the navigation link to the store and navigate.

Navigate to Music and I can Okay I can't buy this song. Thank you for the trailer. Even more confusing is that tour pages often have a link directly to the page to purchase tickets. Musician websites often overuse , or other proprietary plugins to display content. This limits the ability of browser users to view the content or who do not have the plug-in installed. While this may prevent some users from enjoying the content once accessing the musician's website users may be distracted in other ways. What stands out most is the excess of social media push.
|
|