Google Ads use different attribution models

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Channels that canearn a percentage of value. Window time to conversion. What these sections meanand what is the difference between them we will consider further. Reportingattribution model In this section choose one of the three attribution models wecovered earlier datadriven model  lastindirect traffic model  and last paidtraffic model . The selected attribution model will be applied to all reportsin GA. According to its rules the number of conversions and/or income fromecommerce will be distributed The selected attribution model will be applied toall reports in GA By default the datadriven model is set as the reportattribution model on all Google Analytics accounts.

With the release ofGA Google has been pushing hard for this attribution model. For our part wealso recommend using it because it takes into account the contribution of eachof the interaction channels. Other Lebanon Phone Number Data models may devalue intermediate channels ofinteraction although they contribute to user conversions. A current indirectlast pass attribution model may only be appropriate if you need to estimate thecontribution of the last channel or if you do not have enough data to use morecomplex attribution models. The last paid conversion model is useful if youneed to compare the performance of different paid channels or Google Adscampaigns.

By default GoogleAnalytics  and Google Analytics uses a datadriven model while Google Ads uses the latest paidconversion. Therefore these tools may have different value values ​​for thesame traffic channels or campaigns. If it is important to you that the value ofconversions in GA and the ad cabinet should be close to each other. In GoogleAnalytics  you should choose the modelbased on the last paid conversion. But you need to understand that GoogleAnalytics and Google Ads are tools with different purposes  so the data in them will always differ andthis is natural.