Themselves or Buying Ranking Data From a Third Party Provider. Folks Mounting Their Soap Boxes and Preaching Fire and Brimstone on Seos Who Report Rankings as the Main or Even Only Kpi. So Firstly Again Just Like With Black Vs. White Hat Horses for Courses. If You Think Your Way of Reporting to Clients is the Best Stick With It Preach It Positively as in This is What I Do and the Clients Like It but Stop Telling Other People What to Do More Importantly Vast Majority of These Arguments Are Based on a Totally Imaginary Situation in Which Seos Use Rankings as Their Only or Main Kpi. In All of My Years in.
Seo I Have Never Seen Any Marketer Worth Their Salt Report Increase in Rankings for S of Keywords. As Far Back as I Remember People Were Writing Reports to Clients Which Had a Separate Chapter for Keywords Which Were Defined as Optimization Targets Clients Site Reached Top Italy Telegram Number Data Rankings but No Significant Increase in Trafficconversions Was Achieved. Those Keywords Were Then Dropped From the Marketing Plan Altogether. It Really Isnt a Big Leap to Understand That Ranking Isnt Important if It Doesnt Result in Increased Conversions in the End. I Am Not Going to Argue Here Why I Do Think Reporting and Monitoring Rankings is.
Important. The Point is That if You Need to Make Your Argument Against a Straw Man You Should Probably Rethink Whether You Have a Good Argument at All. Pagerank is Deadit Doesnt Matter Another Strawman Argument. Show Me a Linkbuilder Who Today Thinks That Getting Links Based Solely on Toolbar Pagerank is Going to Get Them to Rank and I Will Show You a Guy Who Has Probably Not Engaged in Active Seo Since . And Not a Small Amount of Irony Can Be Found in the Fact That the Same People Who Decry Use of Pagerank a Closest Thing to an Actual Google Ranking Factor They Can See Are Freely Using Proprietary Metrics.