The potential of LinkedIn and good practices are explained in an interview with Harbingers by Dorota Maklewska a trainer consultant and promoter of building an authentic personal brand as well as a trainer who knows LinkedIn like the back of her hand. Doris Maklewska photo About the platform LinkedIn which has been around since currently has over million users in many regions of the world. Where do you think the popularity of this website comes from and why has it started to play such an important role in professional life and the process of building your career? In Poland as many as million accounts appeared on LinkedIn by January !
Among them we will find many users in managerial positions but the number of entrepreneurs and lawyers athletes who work with business e.g. motivational speeches bloggers etc. is also increasing. If a certain industry is not there I would run as Hit Post quickly as possible to fill this niche . Many artists do not appreciate LinkedIn and just as a sculptor could look for ambassadorial support for example a confectioner could use LinkedIn to offer a service of personalized branded cakes etc. LinkedIn was launched as an international portal for professional networking and posting CVs.
Over the years it has developed its functionalities groups events live stories while still being associated with business. Using an analogy I call it Facebook for experts and for example in it had more features of a light medium especially when it comes to the nature of the published content. Today we can not only treat LinkedIn as a place to post our CV and find job offers there but also use it to present our business offer knowledge .