How does the brand behave in person?

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Imagine if Apple were a person what would he be like? which may explain that He is a creative person. Like innovation or have style etc. In other words it is the personality characteristics of humans that brands have developed themselves into. This gives an idea of ​​how the brand talks and behaves. Brand personality is an important element in creating or positioning a brand. It is also key to successful differentiation. And it's especially important in markets where products or services are similar due to the nature of consumers who tend to buy based on emotion.


Therefore in the end they choose based on their feelings and preferences tow BSB Directory ards brands that reflect their personalities. Here's what explains the importance of brand personality. That is very important to the success of the business.At this point you already know that What does your target market want? And what are your competitors' weaknesses? So from what you discovered You can customize your brand personality to fill gaps and needs of your audience that your competitors are not yet able to address.





Create a consistent brand identity Create a clear brand identity that connects with your target audience. This can help you develop a brand voice that matches your brand personality. Other ways to help you build your brand identity include questions like “Who is your ideal customer?” “How does your product solve a problem?” and “What human characteristics can you combine to foster an emotional connection?” With your target market and characteristics in mind Align your brand personality with one of the five brand dimensions and archetypes outlined above. With a thorough understanding of how you want your brand to be known. Now is the time to make your visual brand reflect that. Start by creating the following elements. Business name logo slogan Font style List words that describe your brand.